Book Distribution techniques


“There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy.” -Srila Prabhupada

The Steps

Qualify your prospect with a question

Q: How do I stop people to give them a book?

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Congregational Book Distribution: Monthly Sankirtan Festivals


“Monthly Sankirtan Festivals are a great way to engage the entire congregation in book distribution,” says Vaisesika dasa. “At our temple, we combine the festival with a holy day on the Vaisnava calendar. Our meditation during the Monthly Sankritan Festival is that the sankirtan results are our special offering to the Lord.”

Vaisesika dasa is the Temple President of the ISKCON Silicon Valley (ISV) temple as well as the North American Sankirtan Strategist. Over the last five years, he has used ISV as a testing ground for different book distribution strategies. The Monthly Sankirtan Festival has proven so successful that Vaisesika is now training other temples in this strategy. The Monthly Sankirtan Festivals have spread to Boston, Houston, New York City, and Washington, DC. Continue reading

All the Book Distributors Will Go Back to Godhead



bookdistributionIt may surprise you to learn that with over 464 million copies sold since 1965, Srila Prabhupada’s books have reached more souls than those of bestselling author Stephen King, who began his career at roughly the same time. To date, they’ve even sold more copies than the record-breakingly successful Harry Potter series—an amazing achievement for books on a spiritual philosophy relatively new to the western world. How? This Christmas, remember that the Prabhupada Marathon, held every December, has been a major contributing factor.

On December 22, 1972, devotees in Los Angeles noticed that stores in the area were staying open until midnight, and still attracting fervent Christmas shoppers intent on spending their money. Why not give them spiritual gifts? Devotees began to distribute books and magazines with healthy competition, vying for prizes the leaders had set for them. Continue reading

Srila Prabhupada Book Marathon – December 1st to 31st


Srila Prabhupada said …

I am very encouraged by the report of how nicely our books are being distributed. This is our main business all over the world. If you give full attention to this, there will never be any shortage of funds.”

“Preaching means book distribution.”

“Whenever I get report of my book selling I feel strength….You should know that in this work your have Krishna’s blessings.”

“If he buys one book his life may be turned, that is the best preaching work.

“Krsna must see that I am giving service to Krsna. That’s all. That is wanted. Not that you have to judge that you have approached so many men; nobody became Krsna conscious. That doesn’t matter. But you have gone there. You have endeavored your sincere effort. That is recognized by Krsna. That is the order of Caitanya Mahaprabhu. Yare dekha, tare kaha ‘krsna’-upadesa: [Cc. Madhya 7.128]

“Whomever you meet, you give him, you inform him the instruction of Krsna.” Caitanya Mahaprabhu never said that “You see that he has actually become Krsna conscious.” Never says. You simply say and go and say. That is your business.”

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