Ushering the Year the Ox


Happy New Year!

Happy New Year!

January 26, 2009 marks the beginning of the Chinese year 4707. According to the Chinese lunar calendar, this is the Year of the Ox. The Ox, one of 12 animals in the Chinese zodiac, symbolizes prosperity through hard work, resolve, and tenacity.

While economists hope this fortells a bullish financial market, we at Save the Cow see it as an opportunity to increase and improve our service to Lord Krishna’s beloved cows and oxen. This auspicious opportunity is open to all and depends upon your generous contributions. Let’s work together to make this Year of the Ox one of wonderful progress in the cause of go-seva, cow protection.

Year of the Ox

Year of the Ox

Think of Chinese New Year as a second chance to make some additional New Year’s resolutions. And what better resolution is there in the Year of the Ox than to make a pledge of support to Save the Cow. Consider adopting a cow or an ox by pledging a monthly donation at one of the three service levels: Pandava Sahadeva, Maharaja Nanda, or Gopal Krishna. Visit Projects and Wish Lists to contribute for a specific need or make a general donation here. Please give according to your ability—all contributions large and small are greatly appreciated.

For the cowherd men and the cows, Krishna is the supreme friend. Therefore He is worshipped by the prayer namo brahmanya-devaya go-brahmana-hitaya ca. His pastimes in Gokula, His dhama, are always favorable to the brahmanas and the cows. His first business is to give all comfort to the cows and the brahmanas. In fact, comfort for the brahmanas is secondary, and comfort for the cows is His first concern.

—Srila Prabhupada’s purport on Srimad Bhagavatam (10.8.16)

The cow is the support of all living entities, and the ocean of auspiciousness. The cow is the past and the future. She nourishes the health of all living entities, and she is the root of all prosperity. The piety one achieves by feeding a cow is never destroyed.